Apr 15, 2010 | Business Continuity Strategies, Business Strategy, Marketing & Branding
I spoke to a group of business leaders yesterday on the topic of value propositions. I recently wrote an article in the Kitsap Business Journal encouraging you to dump your elevator speech and take the stairs with a powerful value proposition. One of the best ways to...
Apr 13, 2010 | Business Strategy, Marketing & Branding
I was a guest speaker for the North Mason Chamber of Commerce this morning. The topic was how to create, write, and leverage the marketing gravity for a blog. One of the great things about blogs are that they can build credibility globally. One lady in the audience is...
Mar 22, 2010 | Business Continuity Strategies, Business Strategy, Marketing & Branding
The first sale is to yourself. Confidence is the most important tool for any business professional. Ironically, it’s one that is most often lacking. This past weekend, I was a judge for the Miss Moses Lake Scholarship pageant. They crowned three winners who will...
Mar 19, 2010 | Business Strategy, Marketing & Branding
Watching the NCAA tournament reminds me of the power of momentum. As a former high school basketball coach, I remember pounding the idea of “Big Mo” into my players on a regular basis. Momentum, both positive and negative, is contagious. It often decides...
Feb 26, 2010 | Business Strategy, Marketing & Branding
A client of mine recently commented on a blog post I wrote, and asked where I learned to write the way I did. His comments were appreciated and I thought I would also share with you… Don’t be afraid to offend. Really. If your writing doesn’t...
Feb 25, 2010 | Business Continuity Strategies, Business Strategy, Marketing & Branding
I recently was leaving a parking lot when I noticed an old, blue pickup truck with a graphic promotion printed on the gate. I was half-expecting to see a landscaping or construction company promo based on the vehicle, but was surprised to read this…...
