A client of mine recently commented on a blog post I wrote, and asked where I learned to write the way I did. His comments were appreciated and I thought I would also share with you…
- Don’t be afraid to offend. Really. If your writing doesn’t challenge, provoke, anger, or inspire a diverse range of your audience, you’re not doing your job. Apathy is the enemy. Your message needs to be direct and clear. You don’t have to be inflammatory, but you must be interesting.
- Read others who you respect. You don’t have to agree with everything (or anything) they say. But key in on writing styles and learn why they are successful.
- Practice. Practice. Practice. The more you write, the better you will be. Writing can include blog posts, newsletters, books, articles and op-eds.
- Get help. Education is critical to any success. Use coaches, mentors, teachers in your development. Heck, take a class from your local community college to improve your skills. Just remember, writing in business differs from creative writing. They are both good, but have different messages.
Bottom line – a huge part of creating marketing gravity is publishing and writing. Make sure yours is read!
© 2010 Dan Weedin. All Rights Reserved