I was a guest speaker for the North Mason Chamber of Commerce this morning. The topic was how to create, write, and leverage the marketing gravity for a blog.
One of the great things about blogs are that they can build credibility globally. One lady in the audience is an interior designer that also specializes in “staging” homes for sale. I asked the question, “What does she gain by having a global blog?” Here are a few answers:
- She can use it as credibility in the marketplace to gain publishing opportunities – books, e-books, articles, columns, syndication, etc.
- She can become a speaker for national conferences for realtors, architects, construction, interior designers, etc.
- She can gain opportunities to be used as a source for interviews in national publications.
That’s just 3 things. What about you? What marketing gravity can you gain from your expertise? It can all start with a provocative, value-laden blog.
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