Funny thing. I think in the “old days” of hard copy subscriptions, people did a better job of letting companies know when they had a change of address. Today, I think we end up dropping the ball a lot.

I just received an e-mail from a subscriber to my newsletters advising me about her address change. I appreciate that because now I keep a subscriber, she continues getting value from me, and I don’t get any “bounces.”

If you find value in subscriptions you receive, make sure you let them know when you change your e-mail address. As a newsletter “sender,” I am going to add verbiage in mine to request when people change addresses to let me know. I don’t want to lose happy readers because they forget to send me a note!

In today’s technology, make it easy to receive and to get…send and request address changes on subscriptions and newsletters.

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