Steak and Sizzle
My wife Barb and I both love to cook. That’s why we get hooked on all the food shows, especially the reality/competition versions, One of our favorites is The Next Food Network Star on The Food Network. It reveals both of what we like – cooking chops and charisma. As the competition winds down to the end, a couple important points are continually highlighted by the mentors. They call them competence and charisma on camera. I call them steak and sizzle.
In order to be a food star on television, your food needs to taste good. You have to be good at your craft, you’ve got to have “chops,” or else you’ve got a fork stuck in you. You’re done. You’ve also got to connect on camera. If you’re dull and uninspiring, the remote will click you off in 5 seconds. No one will get to know how good your food is because you bored them.
I don’t care what your business is, you are in the same boat. You’d better be competent at what you do, or you’re dish will be dumped in the trash. In fact, you’d probably be better than just good. you’d better be superior. That’s the steak part. For many business owners and entrepreneurs, they’ve got the steak down. What they lack is sizzle. Sizzle is the ability to be an object of interest; to evoke curiosity; and to be inspirational. You don’t have to be an entertainer, in fact you shouldn’t be. But you’d better be engaging and force people to take notice, or they will never have the chance to eat your steak.
The best of the best in their industry have both steak and sizzle. What about you?
© 2013 Dan Weedin. All Rights Reserved
This week’s quote –
“I want my food dead. Not sick. Not dying. Dead.”
– Oscar Wilde (my absolute favorite person to quote – edging out Mark Twain)
Excellent article, Dan. Steak and sizzle! A great business metaphor that is easily remembered and understood. Thank you.
Thank you, Brenda!