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What makes you the best at what you do?

One of my favorite scenes in the Christmas movie Elf, is when Buddy the Elf (played brilliantly by Will Farrell) bursts into a dingy coffee shop in New York City exclaiming, “You did it! Congratulations! World’s Best Cup of Coffee. Great job everybody.”

The stunned owner, employees, and patrons look at Buddy in disbelief.

If you’re familiar with the movie, you know that there was a sign out front of the shop proclaiming, “World’s Best Cup of Coffee.” Buddy took it literally. And maybe he should have…

Are you the best at what you do? If you don’t think so, neither will anyone else.

I respect modesty, but when it comes to your business, your company, or your career, this sentiment is usually not based on humility, but rather self-doubt. In an effort to not seem arrogant, business people often abstain from promoting themselves as anything close to the best. Here’s the problem with that type of mentality – you might actually start believing it.

Alan Weiss, my longtime professional mentor, has defined arrogance and confidence this way; “True arrogance is the belief that you have nothing left to learn, while true confidence is the belief that you can help others to learn as you continue learning yourself.”

Confidence is the key to your business, your career, and your life.

Using Alan’s definition, we should all have the confidence in our skills, abilities, and perspicacity that our products and services are best provided by us. This is NOT a condemnation of our competitors; it’s an inner belief that while our competitors may be highly capable, you offer something special because of your personal background, experience, and expertise. You don’t have to say it. In fact, you only have to show it in how you communicate and carry yourself.

People like doing business with confident people. Arrogant people tend to be smug and self-serving. Confident people are always providing value and learning.

So is your “coffee” the best in the world?

The first sale is to yourself. After that, you must go out and present that boldness to the world.

Then your clientele will keep coming back for more cups of your coffee, while evangelizing to the world for you.

Be unleashed.

Quote of the Day:

“In three words, I can sum up everything I’ve learned about life. It goes on.”

~ Robert Frost

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Unleashed is the registered trademark of Toro Consulting, Inc.

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