I logged into my blog today to find I needed to moderate 81 new comments. 81! If you have a blog, you know that the chances of every single one of them being SPAM is just about a certainty.
I started wading robotically through all of them clicking SPAM, when all of a sudden one caught my eye. It was a comment posted by a fellow Toastmaster in the United Arab Emirates to the post I had about You Tube last week (To read it, click on that blog). I was fortunate not to go blindly through and mark it as SPAM (The other 80 were SPAM by the way). Had I not been paying attention, I would have missed a nugget.
Do you use the same care when you read over your speech? Is there a chance any SPAM gets caught in your writing?
Here’s what I mean. So many times we get caught up in writing very specific and technical information for business that we lose sight of the nugget that our audience needs to receive. I’ve been guilty of this when presenting educational sessions for insurance. In a sense, it’s like a bunch of SPAM that your audience will just gloss over. If they do that, they could miss the nugget.
Make sure your presentation has the “right stuff” to keep your audience engaged – humor, stories, high I-You ratio, high WIIFM (what’s in it for me). That way, they won’t have to sift through the SPAM like I did and nearly miss the diamond in the rough. Delivery is onl;y part of the process. Writing the presentation and using strategies to keep the audience connected is vital to your success.
Next time you prepare your presentation, look to cut the SPAM out of it. Be audience focused and you will reap the rewards.
P.S. Would you like to learn more about the startegies I mentioned. There’s still time to register for my first Varsity Speaking Academy on October 6-7. To learn more about you will receive from this dynamic workshop, click here.