It’s common practice for NFL teams that have punched their ticket to the playoffs to consider “resting” key starters on the final week of the season to avoid them being injured. In other words, if there is nothing to play for, let’s not risk our best players.

 

History shows this is a bad idea.

 

Teams that stop competing, that slow the process, and that interrupt momentum often find themselves losing in the first round because another team that didn’t rest is sharp.

 

In the game of business, we also don’t want to lose momentum. It’s usually not done deliberately. We are about to start a new “game” in the next few days when the calendar switches to 2021. It’s human nature to “ease into” the new year.

 

Don’t. Do something today and tomorrow to prepare yourself mentally, physically and emotionally for January 4th. Yes, take the holiday weekend off to recharge. But don’t start flat-footed; instead start building the momentum today so that when the next game starts, you and your company will be sharp.

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