Apr 13, 2010 | Business Strategy, Marketing & Branding
I was a guest speaker for the North Mason Chamber of Commerce this morning. The topic was how to create, write, and leverage the marketing gravity for a blog. One of the great things about blogs are that they can build credibility globally. One lady in the audience is...
Feb 25, 2010 | Business Continuity Strategies, Business Strategy, Marketing & Branding
I recently was leaving a parking lot when I noticed an old, blue pickup truck with a graphic promotion printed on the gate. I was half-expecting to see a landscaping or construction company promo based on the vehicle, but was surprised to read this…...
Feb 6, 2010 | Business Strategy
In most business organizations, especially professional services, it’s incumbent on the business to make life easy for the customer or client, not the other way around. I found that my newly designed “landing page” was in need of some work because it...
Dec 12, 2009 | Leadership
Dear Tiger, As an avid golfer for the past 31 years, a fan of your game and what you’ve done for the sport, and as a concerned human being, I’m sending you this open letter with unparalleled advice on how to get your “game” back on track. I know you pay the boys from...
Mar 16, 2009 | Business Continuity Strategies
Social media has become a major buzz phrase in business. I’ve primarily used LinkedIn, Facebook, and Twitter. The most important thing you can do is to have a strategy when using these forms of marketing. Here’s mine… These can be a HUGE time dump...
