Social media has become a major buzz phrase in business. I’ve primarily used LinkedIn, Facebook, and Twitter. The most important thing you can do is to have a strategy when using these forms of marketing. Here’s mine…
- These can be a HUGE time dump if you allow it. I relegate my time to all these forms to no more than 20 minutes per day. Period. Now I may use Facebook for personal or Rotary business, so that’s my exception. When it comes to consulting or coaching, I keep it to the 20 minute mark.
- My goal is to continue to spread my brand. My brand, as is the case with most consultants and coaches, is my name. The more I can spread my name and what I do to more people, the better opportunities I will get.
- I work to be efficient. This is a two-way street. I get valuable information from my communities. I need to make sure I take advantage of resources sent to me, too. You can’t be just a promoter; you must also look to gain value.
Bottom line – Have a plan when it comes to social media. Be efficient, don’t waste time, attract the right audience, and receive and be open to information, too.
Bonus – one new tool I just started using for Twitter is Tweet Deck. It is a filter to more efficiently follow your Tweets. I found a great resource to use is this video tutorial from Jesse Newhart – click here.