Jul 31, 2011 | Business Continuity Strategies, Business Strategy, Marketing & Branding
From my August 2011 Newsletter sent out today. To read the rest of the newsletter and to subscribe to this free service, click here. What differentiates you from your competition? Let’s debunk three myths and monsters first before we answer that question. 1....
Aug 13, 2010 | Marketing & Branding
Yesterday I wrote a blog article on being creative with marketing tools like You Tube. Here is a prime example. I met a local general contractor, Brent Erickson from RESCOM General Construction, through Linked In. I checked out his website and found a terrific video...
Aug 12, 2010 | Marketing & Branding
I was responding to a thread on Facebook this morning on marketing. The question was – what is your best source of marketing and advertising? My response to the thread is that I believe a lot of business owners are missing the boat by overlooking very powerful,...
Apr 20, 2010 | Business Continuity Strategies, Business Strategy, Marketing & Branding
Can you answer the question, “Why you?” When I interview insurance agents for my clients, I always ask this question at some point of the conversation. The answers vary greatly. Most agents will talk about what they do, the services they provide, the years...
Apr 15, 2010 | Business Continuity Strategies, Business Strategy, Marketing & Branding
I spoke to a group of business leaders yesterday on the topic of value propositions. I recently wrote an article in the Kitsap Business Journal encouraging you to dump your elevator speech and take the stairs with a powerful value proposition. One of the best ways to...
