Branding Iron Hot

Tiger Woods has not been the best golfer in the world for about half a decade now. For a period of about 8 to 9 years, Woods was the game of golf. He owned it. He was being hailed as the greatest ever, and for the period of time he ruled the sport, he probably was....

Extra Points – Branding

Don’t think consistent branding and awareness is important? Well, of course you do! But just in case, here’s an illustration. I was in Sea-Tac airport a few weeks ago dropping someone off for their plane. We were saying goodbye at the security line when...

Re-Purposing

From my February newsletter – to subscribe, click here Your Secret Sauce to Success:  Re-Purposing Later this week, I am holding a teleconference for insurance professionals on creating intellectual property to advance their brand. I’m often asked about...

Extra Points – Consistency

This week’s focus point – Consistency. Early last year, I purchased one of those Nike monitors that you stick in your running shoe and teams up with your iPhone to track your miles run and calories burned while listening to your favorite music. I’ve...

Extra Points – Running Through the Finish Line

This week’s focus point – Running through the finish line. Okay…I like Dancing with the Stars. I’ve become enamored with the athleticism, grace, and beauty of it. Maybe there is a sensitive side to me somewhere down deep! It is also a platform...
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