Don’t think consistent branding and awareness is important? Well, of course you do! But just in case, here’s an illustration. I was in Sea-Tac airport a few weeks ago dropping someone off for their plane. We were saying goodbye at the security line when all of a sudden I heard my name. A guy I’d never seen before was waving at me and calling me by name. Turns out this was a gentleman I had spoken to on the phone several years ago as a referral from a friend. We never did business together, yet he signed up for my newsletters and mailings. He recognized me from the hat I was wearing as I had used it in several pictures. We had never met in person, yet he knew me by sight!

Who is recognizing you? What are you doing to raise your brand awareness every day?

This week’s quote – “When the devil reminds you of your past, remind him of his future.”
– St. Teresa of Avila

© 2012 Dan Weedin. All Rights Reserved

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