I recently responded to a an e-mail memo sent to me following a presentation I did for the Seattle Chamber of Commerce on presentation skills. The gentleman writing was very kind and thanked me for the program. As I was about to return my reply, I decided to see exactly what he did for a living.
I scanned his signature at the bottom of the page (you all use a signature, right) and noticed he worked with a wide variety of people and organizations that might be able to use my coaching. In my reply, I simply asked if there was a chance I could be able to be of assistance. His response? Yes, he was intrigued and would like to discuss it more.
My lesson – always take a few extra seconds to read the fine print. By taking the time to read his signature, I may have uncovered a business opportunity for both of us. What business opportunities are you missing because you aren’t taking the time to be observant?