BeastMode Branding Brilliance

Seattle Seahawks running back Marshawn Lynch “announced” his retirement on Sunday during the second half of the Super Bowl. And he did it in consistent fashion….without words. The entire staging of this whole event just goes to show how smart Lynch...

To Tell the Truth

“My name is Bob McDonald and I was in Army Special Forces.” “My name is Bob McDonald and I was in Army Special Forces.” “My name is Bob McDonald and I was in Army Special Forces.” Will the real Bob McDonald stand up? If you watched...