For some reason, the “edit” function in You Tube is refusing to trim the beginning of the video. I’ve tried three times and it’s enough…moving on. You can either suffer through the first minute of me getting set up, talking to myself, and checking in with Captain Jack…OR you can just ship ahead to the 1 minute mark. Regardless, enjoy our discussion…
[youtube https://www.youtube.com/watch?v=U2TfhWaWTSU&w=560&h=315]
© 2014 Dan Weedin. All Rights Reserved
The first minute is the best! I miss my friend.
I am working on sending you more information for our videos. What you have here is fine for my purposes. To give you a quick review the three videos for the Toolbox:
Video 1: The Dan Weedin Branding story
* Purpose of video – to illustrate how you went from a vague brand to a clear one and how it has helped your success * Tell about where you were – Toro and the other website, the challenges, etc. * How you landed on Insuring Success and Unleashed * How that helped you write the two books * Impact on your success * What you would have learned about the importance of a clear consulting brand * Call to action – could be a link to your master mentor program
Video 2: The Dan Weedin Content Marketing Tips
* Purpose of the video – to provide tips on how to target content and create writing habits * Tell when you started to create content and in what mediums * Tell what types of mediums you use now and the benefits * Share about what makes staying on top of creating content a challenge * Share about the personal discipline and mindset you use to make content development a part of life * Share any next steps of what we have to look forward to * Call to action – could be a link to Unleashed and the importance of having a mindset for success
Video 3: Dan Weedin’s Tips for Insuring Success for Consultants
* Purpose of the video – to provide aspiring consultants the administrative know how and non-marketing business savvy needed * Share background from insurance company and when became a consultant * Share the 3-5 things admin/business stuff consultants need such as: professional liability insurance, cash reserves, outsource network, legal thing such as becoming an llc or s corp, and other stuff that I don’t know because I suck in this area * Call to action – could be link to your master mentor program and your Insuring Success book
Feel feel to change as you see fit
Also, let’s start to think about our shared teleconference/webinar series and/or workshop potentially on the relational dynamics of consulting.
Thanks!!!
Betsy
The table below is a draft draft of how this course is shaping up
Section
Number
Working Title
Worksheet
Tool
Quotes
Introduction
Course 2, Intro 1
Introduction to Consultant Branding & Marketing
Taking Stock of Your Brand Awareness
“An orange…is an orange…is an orange. Unless of course, that orange happens to be a Sunkist, a name eighty percent of consumers know and trust.” Russell, L. Hanlin
Part 1: Branding Overview
Couse 2, Part 1, Video 1
Branding Defined
Consulting Brand Considerations
Steps to Consultant Branding
BONUS: Dan Weedin branding story
Part 2: Brand Definition(Creating the Promise)
Components of Brand Building
Internal Scan
Every man has his own vocation,
talent is the call.
Emerson
“People don’t care how much you know until they know how much you care” John Maxwell
External Market Scan
Developing your Ideal Client Archetypes
Developing Your Strategic Brand Profile
Creating a Promise Statement
Part 3: Brand Positioning (Living the Promise)
Brand Positioning Wheel
Product & Service Definition
Creating a Web Presence – Interview with Chad Barr
Personal Presence
Thought Leadership – interview with Chad Barr
Part 4: Brand Activation (Making & Delivering the Promise)
Marketing & Sales Overview
Goals of marketing
Content marketing for consultants BONUS with Dan Weedin
Marketing to people you already know
Marketing to people you don’t know
BONUS: Marketing for Consultants with Michael Zipursky
BONUS: Attracting Clients with Michael Zipursky
Driving intent to repeat and recommend with existing clients
Transforming a lead into a prospect
Transition marketing to sales
BONUS: Business Development Must Have’s with Dan Weedin
From: Weedin 360 <[email protected]> Reply-To: Weedin 360 <[email protected]> Date: Thursday, June 12, 2014 11:35 AM To: Betsy Jordyn <[email protected]> Subject: [New post] Weedin Unleashed Video – June 9
danweedin posted: “For some reason, the “edit” function in You Tube is refusing to trim the beginning of the video. I’ve tried three times and it’s enough…moving on. You can either suffer through the first minute of me getting set up, talking to myself, and checking in wi”
The first minute is the best! I miss my friend.
I am working on sending you more information for our videos. What you have here is fine for my purposes. To give you a quick review the three videos for the Toolbox:
Video 1: The Dan Weedin Branding story
* Purpose of video – to illustrate how you went from a vague brand to a clear one and how it has helped your success * Tell about where you were – Toro and the other website, the challenges, etc. * How you landed on Insuring Success and Unleashed * How that helped you write the two books * Impact on your success * What you would have learned about the importance of a clear consulting brand * Call to action – could be a link to your master mentor program
Video 2: The Dan Weedin Content Marketing Tips
* Purpose of the video – to provide tips on how to target content and create writing habits * Tell when you started to create content and in what mediums * Tell what types of mediums you use now and the benefits * Share about what makes staying on top of creating content a challenge * Share about the personal discipline and mindset you use to make content development a part of life * Share any next steps of what we have to look forward to * Call to action – could be a link to Unleashed and the importance of having a mindset for success
Video 3: Dan Weedin’s Tips for Insuring Success for Consultants
* Purpose of the video – to provide aspiring consultants the administrative know how and non-marketing business savvy needed * Share background from insurance company and when became a consultant * Share the 3-5 things admin/business stuff consultants need such as: professional liability insurance, cash reserves, outsource network, legal thing such as becoming an llc or s corp, and other stuff that I don’t know because I suck in this area * Call to action – could be link to your master mentor program and your Insuring Success book
Feel feel to change as you see fit
Also, let’s start to think about our shared teleconference/webinar series and/or workshop potentially on the relational dynamics of consulting.
Thanks!!!
Betsy
The table below is a draft draft of how this course is shaping up
Section
Number
Working Title
Worksheet
Tool
Quotes
Introduction
Course 2, Intro 1
Introduction to Consultant Branding & Marketing
Taking Stock of Your Brand Awareness
“An orange…is an orange…is an orange. Unless of course, that orange happens to be a Sunkist, a name eighty percent of consumers know and trust.” Russell, L. Hanlin
Part 1: Branding Overview
Couse 2, Part 1, Video 1
Branding Defined
Consulting Brand Considerations
Steps to Consultant Branding
BONUS: Dan Weedin branding story
Part 2: Brand Definition(Creating the Promise)
Components of Brand Building
Internal Scan
Every man has his own vocation,
talent is the call.
Emerson
“People don’t care how much you know until they know how much you care” John Maxwell
External Market Scan
Developing your Ideal Client Archetypes
Developing Your Strategic Brand Profile
Creating a Promise Statement
Part 3: Brand Positioning (Living the Promise)
Brand Positioning Wheel
Product & Service Definition
Creating a Web Presence – Interview with Chad Barr
Personal Presence
Thought Leadership – interview with Chad Barr
Part 4: Brand Activation (Making & Delivering the Promise)
Marketing & Sales Overview
Goals of marketing
Content marketing for consultants BONUS with Dan Weedin
Marketing to people you already know
Marketing to people you don’t know
BONUS: Marketing for Consultants with Michael Zipursky
BONUS: Attracting Clients with Michael Zipursky
Driving intent to repeat and recommend with existing clients
Transforming a lead into a prospect
Transition marketing to sales
BONUS: Business Development Must Have’s with Dan Weedin
From: Weedin 360 <[email protected]> Reply-To: Weedin 360 <[email protected]> Date: Thursday, June 12, 2014 11:35 AM To: Betsy Jordyn <[email protected]> Subject: [New post] Weedin Unleashed Video – June 9
danweedin posted: “For some reason, the “edit” function in You Tube is refusing to trim the beginning of the video. I’ve tried three times and it’s enough…moving on. You can either suffer through the first minute of me getting set up, talking to myself, and checking in wi”