Data Breach Crisis

Information from my shopping cart and merchant account vendor’s newsletter. It applies to what I do so here I am sharing it with you. You can figure out the moral of the story! Data breach incidents in the United States alone cost companies an average of $188...

Staying Current on Subscriptions

Funny thing. I think in the “old days” of hard copy subscriptions, people did a better job of letting companies know when they had a change of address. Today, I think we end up dropping the ball a lot. I just received an e-mail from a subscriber to my...

Who Does Your Web Site Serve?

In most business organizations, especially professional services, it’s incumbent on the business to make life easy for the customer or client, not the other way around. I found that my newly designed “landing page” was in need of some work because it...