I recently was leaving a parking lot when I noticed an old, blue pickup truck with a graphic promotion printed on the gate. I was half-expecting to see a landscaping or construction company promo based on the vehicle, but was surprised to read this…
“Grandpa seeks female for friendship” followed by the old guys phone number.
Now that’s shameless promotion!
If you really believe the product or service you offer is truly valuable in improving the lives and businesses of others, then you must practice shameless promotion. This fact was really drilled into my brain by my mentor, Alan Weiss. We are not in the snake-oil salesman game. What we do as consultants, entrepreneurs, small and large businesses, and professional services really do help others and they need to know about it. The only one who can get the word out with passion and conviction is you!
Here are a five painless ways to practice shameless promotion:
- Consistent press releases
- Speaking
- Publishing
- Networking
- Referrals
In everything you do, you must provide value. You must be credible. You must be sincere. It ends up being a win-win for everyone when you can improve the lives and business of others. The only way you can do that is if they know you exist.
There are now plenty of ladies in my community that know “Grandpa” is looking for friendship. Take a cue from him and shamelessly promote your value.
© 2010 Dan Weedin. All Rights Reserved
