As many of you know, my daughter Mindy was recently married. It turned out to be a gorgeous Seattle summer day. After the wedding, I piled in the car my other daughter Kelli and her friend Gina to head from the church to the reception at a downtown hotel. As we hit the overpass to take a left on to the freeway, we were greeted with bad news. The traffic.
Saturdays in Seattle during the summer months can often cause congestion on the freeways. Today was due to be a higher with a concert at Century Link Field. We didn’t expect a parking lot.
As I merged into the left-had turn lane, Kelli exclaimed that she knew a back way to get to the hotel faster. She had her mobile phone GPS poised in hand and was adamant that we could get to our destination twice as fast. I took her information and quickly went into decision mode. I had about 5 seconds…I asked her one last time, “Are you sure?” she confidently said “Yes!” I made the quick turn out of my lane and down the road I was on to execute Kelli’s plan.
We then hit traffic…again. My initial response was , “great (dripping with sarcasm).” Kelli said to relax; that this was the only bad spot and it would open up. She was right. In the end, her calculations were spot on and we got their in a 200% faster time.
Here’s the moral to the story…
You make “traffic decisions” in your business almost daily. Some are more critical than others, but the process doesn’t change.
- Quickly identify the problem. Sometimes this easy (like visually seeing bad traffic), and sometimes it’s not (cash flow problems). Assess “how bad is it?” Sometimes we make a mountain out of a mole hill and sometimes it’s significant. Make a quick call.
- Get input from your leadership team. Kelli volunteered hers – do you have leaders that will do the same in a tight spot or do they wait for you? Kelli’s idea was hatched by her knowledge of the area and virtual traffic report. Where do you get your information, is it credible, and is it fast?
- Rapidly consider your options. Emphasis on rapidly. I took about three seconds. You may have five minutes or an hour; regardless smart people make fast decisions. Don’t over think, over complicate, or call for committee meeting. Do your own quick cost-benefit in your head. Ask one last time for input if you must – like I did with Kelli – and then…
- Commit to a course of action. Time means everything in business today. Speed is king, so your decision-making must also be mercurial. I’m not saying to be reckless; just to trust your gut and your information and go.
- Be patient. I almost considered turning around when I hit traffic again. Kelli encouraged me to be patient and she was right. Your decision may not yield immediate results, but be patient becasue it more than likely will.
- Be nimble. You may need to make small revisions along the way. Commit, but be willing to be flexible.
While my decision in traffic may seem to trifle compared to other weighty business matters, it was very important to us at the time. That’s the thing about being resilient; your challenges are important to you and require decisions. Learn how to react quickly and decisively and double your own results by doing so.
At the light, take that next right and step on it!
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