My kids bought me the Ancestry.com DNA kit for my birthday a few months ago. It was a great gift, as my father was quite the genealogist and I was eager to learn more about my actual heritage.
The results finally came in a few weeks ago. I have to admit, I was a little surprised. Leading the way at 43% was the conglomeration of England/Scotland/Wales. This wasn’t totally a shock because I knew from Dad that our last name was either English or Scottish. What did surprise me was the high percentage. With my mother being Colombian, I thought that exact number would fall more into the Iberian Peninsula (including Spain). The sum of the Iberian Peninsula and Native American (includes South America where I trust it’s almost fully from) was the second largest at 26%. The results were fascinating and I spent much of the rest of the afternoon looking through all the data they included.
We all have individual DNA that leads back generations and likely hundreds of years. That DNA forms how we look, how our bodies function, and both strengths and vulnerabilities. Your business (and your individual career) also has it’s own DNA. The problem is that often, we don’t take the time to understand what it tells us.
Your business DNA has obvious “markers;” things like your services and products; your family business lineage; and your time in a community. Some other “markers” may not be as obvious. Consider what your DNA says about how you answer (or don’t answer) incoming calls; how quickly you respond (or don’t respond) to emails; the upkeep of your website; the hospitality and comfort of your front desk staff and area; and your vibrancy in the community or communities you operate in. Your DNA will tell all those around you – both clients and potential clients – what you’re really made of.
What’s Your DNA say about you?
Quote of the Week:
“Life is really simple, but we insist on making it complicated.”
~ Confucius
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