One of Barb and my favorite television shows to watch is called Treehouse Guys. This reality-style program chronicles a company of guys that build what I would term “luxury treehouses.” These homes (mostly used as vacation homes and cabins) are spectacular. It takes the simple huts kids build to new heights…literally. The skill and craftsmanship to safely build a safe and luxurious house up in the trees is amazing.
These guys are contractors with a patently unique concept that highlights their skill, talent, and creativity. They have a very targeted clientele as not everyone wants or can afford a luxury treehouse. They’ve parlayed that uniqueness into a “destination” company and a cable television show.
How is your business patently unique? To whom are you a destination business?
It doesn’t matter your business or industry. If you’ve not carved out your own niche and created a uniqueness about you, then you’re destined to be just another vendor or company among the masses. How do you find your uniqueness? It comes from what makes you unique and different. The Treehouse Guys turned a passion for treehouses and blended it with highly developed skills, and ultimately an ability to entertain into a television show (and undoubtedly more business).
Your task for the week is to uncover your individual and organizational uniqueness. While you may not build treehouses, you are skilled and talented in other areas. What you bring to the table is a value that must be marketed to your specific clientele. The more and better you do this, the more opportunity you find and the more resilient you become. Take some time this week to identify and define what your treehouse is, and then go tell the world in a way that they will take notice.
Quote of the Week:
”Management is doing things right; leadership is doing the right things.”
~ Peter Drucker
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