Turns out they use a unique and rare bottle of gin from Holland ($700/bottle) that’s been aged for 80 years and infused with saffron, among other things. The martini is a normal size, yet due to it’s powerful and rare attributes, comes at a high cost, but with tremendous return on investment. If it didn’t, they wouldn’t be selling 8-10 of them a week.

If you don’t consider yourself your own “world’s greatest martini (insert your value)” then you will never be unleashed. You will never believe your own worth is as valuable and be afraid to “overprice” yourself. Look people don’t buy this drink because it’s dubbed the world’s greatest. They buy it based on the price. If the cost for a drink is $125, then it must be some heck of a drink! That’s the same with you. But the first sale is to yourself. Why would anyone else believe in your tremendous value if you don’t first?

Morale of the story is this – go mix your own drink and believe what you have to offer is worth it’s weight in gold. People want to work and be around the “world’s greatest.” Time for you to belly up to the bar.