Want to know what happens when you do all the right things and your competition stumbles? Take a look at what Apple has done to Microsoft – read story.
Apple has consistently had better marketing; better branding; superior customer service; leading edge products; broader appeal; and better leadership. All that leads to a community of evangelists who continually sing their praises. I know I live in Microsoft country, but I am a “Mac.” Why? Because it performs better and I get superior service from Apple Care. It’s all about results for me.
What about your brand? Are you consistently offering tremendous value; leading edge products/service; unmatched responsiveness to your clients; and evangelists tooting your horn? If not, why? Or perhaps the better question is how do you get that changed?
Take a lesson from Apple and take a bite out of your competition by upping your game!
© 2010 Dan Weedin. All Rights Reserved
