Whether you’re a potential employee or employer, the image you present must be professional.

Boy, how’s that for going out on a limb?!

Unbelievably, this often doesn’t happen, so we need to talk about it. Case in point…today. I’m a member of an insurance group on Linked In. Here is exactly (thanks to copy and paste) what was listed on one of the discussions…

Career Opportunity in Inusrance. Check out the Farmers Insurace website!

Farmers Insurance is growing and has expanded here to the Greater Philadelphia area. Find out more about the career opportunities here at Farmers.

The word “insurance”shows up three times in this short promotion and twice its misspelled. Unlike what the artist Meatloaf espouses in his song, two out of three is really bad!

Spell check is a wonderful thing. So are the little red dots underneath a misspelled word. So is taking the time to re-read. I will admit, I’ve made spelling errors and other gaffes before. I just sent out a promotion for upcoming events with the wrong month (darn June and July)! However misspelling your own industry twice is unforgivable. This is a “reach out” to attract others to your organization. That you’re the best thing since sliced bread. You offer a tremendous career opportunity. But you can’t even spell your industry…twice (note they are misspelled differently).

As consultants and entrepreneurs, we offer proposals, promotions, and professional services. How do we look if we consistently misspell words or use poor grammar? Once is an accident, twice is simply being lazy. It impacts our image and our ability to close a deal.

The guy who wrote this probably feels dumb, and he should. Let’s hope he learns from it. Let’s hope we all learn from examples like this and make sure our image is what we want to portray, regardless of whether its our resume, a job offering, or a proposal to your next prospect.

P.S. I spare no expense on my proofreading. Captain Jack is diligent in his reviews (see above)…

© 2011 Dan Weedin. All Rights Reserved

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