There seems to be a human condition for waiting for the perfect time to do anything.

Consider things like:

  • Writing or updating your will because things are in flux and will likely change…
  • Fixing that broken fence because the price of lumber is crazy…
  • Going to the doctor because I’m sure the pain will go away…

We do this too much in business:

  • Creating a business succession plan until we know how the successsion will look…
  • Upgrading the technology until things slow down…
  • Hiring that new manager until we are really busy…
  • Implementing that project until we are all less busy…

Perfect doesn’t exist. 

Waiting for perfect isn’t a strategy. It does however come with a high cost of doing nothing. Most good and important things that are put off until the time is “perfect” usually have a reason that they are good and important.

Avoid the painful cost of doing business by waiting for the perfect time. The perfect time is today.

 

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