The 100 days between Memorial and Labor Days are the deadliest on American highways. You likely know the reasons: more cars, more drinking, more impatience, more rage, more distractions.

As a risk management expert, I promise you that the greatest risk you take daily is getting in your car and driving. As your public service announcement (and because I care), please don’t drive distracted meaning: texting, intoxicated, angry, eating, stupid, medicated, with a dog on your lap, shaving, putting on makeup, dialing or answering your phone, or complacent.

I have plenty of reasons to avoid doing any of these, and these are two of the biggest ones.

Nothing is so important that the risk is worthy it. Be safe out there this summer.

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