BeastMode Branding Brilliance

Seattle Seahawks running back Marshawn Lynch “announced” his retirement on Sunday during the second half of the Super Bowl. And he did it in consistent fashion….without words. The entire staging of this whole event just goes to show how smart Lynch...

Can You take a Punch?

It’s three days after an excruciatingly painful Super Bowl loss for my hometown team. The Seattle Seahawks and their fans basically took a brutal punch to the gut. In the span of about 30 “real-time” seconds from the point where Marshawn Lynch was tackled on the...

Extra Points – Never Give Up

This week’s focus point…Never Give Up I admit it. I gave up. I was sitting forlornly at my brother-in-laws house with a group of people watching my beloved Seahawks losing at home in the NFC Championship game versus the Green Bay Packers. They’d...