I was recently interviewed by a freelance journalist working for a major online publication. His question was about “smart and stupid” business risks. He wanted to use an angle about how to tell which risks fall into which class – smart or stupid. Here was my written response to him and I thought I would share with you…
There aren’t smart or stupid risks. There are simply just risks.
All football plays are designed to score a touchdown…it’s the execution that determines the success. Similarly, risks that go sideways (or deep dive staring down) happen due to poor planning, lack of guidance, lack of self-confidence, and just bad “execution.”
In fact, the biggest risk might be not taking the risk at all.
How can you take that theory and implement in your business life?
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