One of my mentor clients asked me today, “Where do you find things to blog about?” A good question that I thought many of you may also be asking. Here it is. Get ready to cut and paste this interminable answer in your brain. Ready?
I guarantee that things happen to you every single day that you can write about, blog about, or use for a story in a speech. You just have to be in the moment and be able to use your life as a metaphor.
Here’s an example from today for me. I was working around the house and I love to listen to Pandora while I work. I had it on the Greased Lightning station and listening to an oldie song called, “What a Wonderful World it Would Be.” One of the lines said something like, “I don’t know what a slide rule does…” I chuckled. Neither does about 2/3 of the world anymore. However 40 years ago, everyone not only did, but used them all the time. So how do you use this as a blog post?
My mentee is in the technology world. The changes in technology are happening at warp speed. Just like the slide rule, many things we take for granted today may be obsolete in just a short time. In fact, much shorter than ever before! If you are unwilling to change and learn about new technologies in real-time, you and your business will be left behind playing with your slide rule.
If you are a consultant for helping businesses work with a diverse generational workforce, you might find a way to use this story in a speech comparing the slide rule to the Texas Instruments calculator to an iPhone app. You get the picture.
The key is to be aware of things around you; note peculiar things that happen or that make you laugh; find irony in everyday happenings; and make note of all of them. The next step is to try to relate them as a metaphor to something in your business. Then start writing…
The reality is that your audience will better understand a difficult topic or be more engaged in your speech when you use everyday life occurrences that seemingly have no commonality. It’s a great way to never run out of stories. All you have to do is live!
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