I hate automated answering services that so many businesses seem to want to employ. Is it so hard to have an actual person answer the phone anymore?

I had a client call me today to find out the last name of a person who I referred him to at an insurance agency. He only remembered her first name and couldn’t figure out how to find her on their system. They are fortunate he took the extra effort to find out…many would have just said, “Forget it!” I would have.

Do yourself a favor. Have a receptionist answer the phone. Give everyone a direct line or have them use their cell phones. Make finding and talking to you easy. That should be the first step in acquiring business, right?


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