A terrific article from Dan Janal, owner of PR Leads…
How to bond with your clients with blogs and newsletters
Consultants and coaches spend countless hours thinking of new ideas to write for their newsletters and blogs. They all want to create a new idea and hop on a new trend. After all, we all want to be thought of as smart and helpful.
But did you know that the best way to bond with your readers is to show them that you are human?
I’ve been writing on the web for nearly 15 years and the times I get a flood of emails is when I reveal something personal about myself, not when I write a great article or explain a new tactic.
Relax, I’m not talking about baring your soul, opening your emotional closet or revealing your deepest fantasies. I’m talking about when you do no rmal things.
From my own experience and those of others, I’ve found the greatest feedback when writing about:
– my cats
– my vacations
– my gardening
– my attempts at playing the guitar
– my training for a 5K race
I also get a lot of comments if a link doesn’t work or if there’s an extra space between words or if there’s a typo. I’m sure that’s because people want to help.
If you put more personality into your writing, people will want to know more about you and will bond with you.
I know one guy who writes about his skydiving. Another person gives the play by play details of his upcoming wedding planning. Another person prints jokes about dogs. Another person writes abou t his horrible experiences at restaurants.
Let’s face it. Most of the information we write about can be written by anyone. There are only so many ways to say “to lose weight, eat less and exercise more.” Or the equivalents for getting a job, overcoming procrastination, asking for a raise, leading your employees or making money on the Internet. The thing that’s going to help you stand out is your personality.
When you show personality, you bond with your readers and you’ll have a better chance to build trust so you can make a sale.
Dan Janal is a very successful entrepreneur, professional speaker and marketing coach who helps clients build their businesses by improving their strategy for using publicity, marketing, Internet marketing, e-commerce and sales. For more information, go to http://www.prleadsplus.com
This article has been re-printed with permission.
© 2010 Dan Weedin. All Rights Reserved