Last week I ate at an eclectic Mexican restaurant in Bogotá, Colombia as a guest of my cousins. This little joint was down a dark street just off downtown, yet once you entered, it was marvelous. Five tables, no menu. That’s right…small and you have no idea what you’re going to eat or how much it will cost. In better terms, exclusive and unique.
The chef prepares the menu daily based on her whims, the freshness, and anything else that strikes her fancy. Every table and gust that night gets the same 6 courses (tapas style) to share. No menu and no dollar amounts. You’re going on blind faith. And, it works. The uniqueness of the concept; the terrific food; and the richness of the experience keeps that place packed and popular.
Can you say the same thing about your business or career?
What makes you unique that others want to sample your work? Have you become an object of interest? Do you get referred to others becasue you do things differently? Does price even matter for your prospects and clients?
Counter to what many think, being different, unique, and out of the box is a good thing. Delivering quality work and outstanding value puts you over the top. Doing both over time will catapult you to being considered a “destination” professional, just like my little Mexican restaurant in downtown Bogotá.
What’s on your menu tonight?
© 2014 Dan Weedin. All Rights Reserved
This week’s quote –
“I want my food dead. Not sick. Not dying. Dead.”
~ Oscar Wilde
Join my new weekly Unleashed Google ON AIR Hangout today at 12 pm PST / 3:00 PM EST. This will be our topic of discussion. It’s free, it’s cool; and your invited. Come join us and bring your questions and observations.