“What are you working on?”


“That’s it?”

“This week…”

While I’m sure the non-golfers may not fully appreciate the dialogue on a current commercial for Dick’s Sporting Goods and Golf Galaxy featuring Rory McIlroy answering questions from an amateur, bear with me because there is a point. The funny thing is the questions asked and McIlroy’s responses are probably incredibly accurate.

Professionals work on one thing at a time. Amateurs work on everything at once.

Guess which one works better.

This commercial popped into my head – or maybe more accurately I saw it while watching golf this weekend on television – about the time my fitness coach emailed my weekly workout schedule. The similarity was conspicuous. Brett sent me a workout plan with individual days focused on primary areas. There was a strategic thought process on muscle groups and balance.

He has been hammering home this concept to me over the past few weeks, meticulously explaining the technique and development.

The results – like Rory McIlroy’s scores – bear out the success of doing one thing at a time.

When working with clients on business continuity and risk management planning, I offer the same advice. It’s better to move one thing forward a mile than to try to move 10 things forward an inch.

Any type of strategic planning, key project, or important initiative has a number of factors and variables. Just like a golf swing or fitness training, there are many parts to the whole. The problem is that if you try to work too many in unison, they all end up being either mediocre or failures.

The next time you set up to plan a project that is important to you business – like say a good business continuity plan – think of the two parts of this message….

First, you probably will need guidance through an expert or coach. These professionals will help you stay focused.

Second, concentrate on one thing at a time. Get that right and then move to the next step or action.

It’s the difference between being an amateur and professional. And in your world, you are the professional.

What will you work on this week?

Watch commercial

Quote of the Week:

“Silence is the sleep that nourishes wisdom.”

~ Francis Bacon, 16th century English philosopher

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