Extra Points – Are You Easy?

That being said, I was surprised by some of the lack of business and marketing perspicacity by many of the distillers. Out of the 30 vendors, there were only 2 that had a list out to join their newsletter. When I asked the others, they said that we could access it by going to their web site. All it took was simply having a piece of paper and a pen out and they would have had us at hello! One other distiller had a spectacular blood orange vodka, which both Matt and I wanted to purchase. Unfortunately, they only brought 12 bottles…for the day!

Here’s the deal, if you’re in business, you need to make yourself easy to do business with. That means don’t make your prospect do the extra work, give them the tools right there and then. Have an immediate place to sign up for a newsletter; accept credit cards (don’t talk to me about fees – it’s a cost of doing business); bring enough product and business cards; ask how you can help; and keep your web site and digital products current.

Business is hard enough as it is…don’t make buying your products and services an impediment to purchasing and/or becoming an advocate.

“ Every dogma has its day.”