Dec 3, 2013 | Business Strategy, Leadership
On Monday we learned that my Alma Mater’s head football coach was taking a new gig. Steve Sarkisian announced his move from the University of Washington to USC just days after a huge win over arch rival Washington State in the Apple Cup. Although the possibility...
May 27, 2010 | Business Strategy, Leadership, Marketing & Branding
Want to know what happens when you do all the right things and your competition stumbles? Take a look at what Apple has done to Microsoft – read story. Apple has consistently had better marketing; better branding; superior customer service; leading edge...
