This week’s focus point…R.O.I. of Y.O.U.Dan Weedin Unleashed-40
My colleague Betsy Jordyn and I recently held a live discussion and debate on branding for consultants and entrepreneurs. It was the topic of my Extra Points last week. However this week, I’d like to take a closer look at our actual concept which is how strong branding produces remarkable ROI (return on investment) in you. But not in the way you might think…

Brand is what people think of you when you’re not in the room. Apple, Google, and Starbucks have strong and valuable brands in the corporate world. Betsy and I posit that small businesses and professional service providers can accomplish the same brand ROI for themselves. One of the problems we see in our work is that too many people might believe in their business brand, yet don’t believe in their own personal one. They haven’t made the sale to themselves yet.

Here are a few red flags – you fear being “found out;” you fear what others might think of you and your ideas; you fear being rejected for those ideas or opinions; you don’t take bold risks; you avoid tough conversations around your decisions; and/or you procrastinate making any decisions at all when they relate to advancing your “personal” brand. What do people think of you when you’re not in the room? I bet often more than you might. In order to maximize your personal “brand” and truly “unleash” your potential, then you might want to start getting the biggest ROI on YOU as soon as possible.

© 2015 Toro Consulting Inc. All Rights Reserved

This week’s quote –

Always do what you are afraid to do.”

~ Ralph Waldo Emerson

Next Weedin Unleashed broadcast is today at 12 pm Pacific. Please consider joining the discussion! LINK to join.
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