In most business organizations, especially professional services, it’s incumbent on the business to make life easy for the customer or client, not the other way around.
I found that my newly designed “landing page” was in need of some work because it didn’t do a good job of making life easy for those who “landed” there. With valuable advice from my community and professionals I trusted, I swiftly did a re-design on this site to make it more of a table of contents for all the services and value I offer. (Many thanks to Jenn Putnam and Jennergy)
The re-design allows visitors to quickly scan areas of interest and decide where they want to go next. And, yes, this will continue to be a work in progress. Cyberspace requires fluidity. My Speaking to Influence web site is next on my agenda to revamp, and plans are underway. But, I digress…
What about you? When was the last time you cleaned up your web site? In today’s world, I can’t imagine going past 12 months! Things change, you change, your services change, and most importantly, what your client and customers want and need from you change.
Here’s your weekend homework – go to your web site and start imagining what it would look like ideally. Even if you’ve just made changes, fast forward in your head for future innovation. In this rapidly evolving business world we find ourselves in, you can never allow yourself to get behind the 8-ball.
Then, after you’ve made a mental picture of your newly designed site, take action. Create a game plan and time-line for completion. You don’t have to (and shouldn’t) do this alone. But get started no matter what you do. Remember, this is your 24/7 brochure, resource center, and store front. It should reflect you and your business.
© 2010 Dan Weedin. All Rights Reserved
