Arnold Palmer died at the age of 87 just over a week ago. His passing not only impacted the golf and sports world, but the business community, too. Arnie was not only a legend in golf; he was an iconic business leader and entrepreneur.
The most Arnold Palmer ever won for any one golf tournament was $50,000, yet he was worth in excess of $650M at his death. During his playing days, Arnie created a true persona of the “every man;” bringing golf out of the country club and engaging everyone. His charisma, style, and genuine love of people spawned “Arnie’s Army,” followed by gobs of endorsements. He actually paved the way for all athletes to earn income outside of their playing contracts through endorsements. He also was highly astute in business, forming corporations, starting The Golf Channel and Champions Tour, and countless other endeavors. He understood that you are your own brand. That who you are, how you treat others, and being authentically unique would lead to archetypal business success. Heck, he even has his own beverage named after him!
What about you and your business or career?
How would others define you? Are you recognizable? Does the value you provide resonate because of your skills, knowledge, and charisma?
While you may face competition in industry, no one can be you. You’re uniquely brand-able, and you’d better understand the power of it. Without maximizing your unique value to others, you’ll be emblematically leaving putts short for birdie much too often. However, if you unleash your brand through strategic marketing, planning, and delivery, then you’ll be hitting greens and sinking birdie putts on the way to becoming legendary.
Quote of the Week:
“The road to success is always under construction.”
~ Arnold Palmer
Next Seattle Shrimp Tank podcast is October 4th at 4 pm PST. Our guest will be Rusty George of Rusty George Creative. Catch the recorded podcast from September 27th and our gust Matthew “Griff” Griffin from Combat Flip Flops. WEBSITE
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